Abstract: System and method for monitoring a condition, such as directional orientation, of an object, such as a message sign, and generating an alert if the condition deviates from a predetermined minimum level. An apparatus associated with the object includes at least one sensor that provides initial and subsequent condition data. The apparatus transmits data to a remote monitoring station having a computer that can receive and store data. The computer calculates the difference in value between an initial condition data and subsequently obtained condition data, and compares the difference to a predetermined deviation value. If the difference value is greater than the predetermined deviation value the computer generates an alert. The alert may be displayed as an icon on a displayed map. An alert may be sent to a remote operator requesting correction of the condition, such as reorienting a sign face.