Abstract: An augmented reality experience is provided to a user of a hand held device, such as a mobile phone, which incorporates an electronic processor, a camera and a display. In particular, images taken from video footage are displayed in a display of a hand held device together with a live camera view, to create the illusion that the subject of the video—ie the virtual moving image—is present in the field of view of the camera in real time. In this context the term “real world” image means an image taken from reality, such as a physical, real-world scenario using an electronic photo-capture technique, e.g. video recording. A camera 10 of a hand held device is aimed at a well-known object 12, which is recognisable to the device. A moving virtual image 14 of an actor playing the part of an historical figure, chosen because of its relevance to the object 12, is displayed.