Abstract: A system is provided for dispensing a hair dye formulation into a customer container. The system includes a conveyer belt configured to transport the customer container along a fill line; a plurality of dispensing mechanisms, each connected to a respective container having a different bulk hair dye color, the plurality of dispensing mechanisms being disposed over a conveyer belt along the fill line. The system is configured to receive a formula for filling the customer container with one or more bulk hair dye colors from among the plurality of containers having the different bulk hair dye color, and control each of the plurality of dispensing mechanisms to perform a dispensing operation to dispense an amount of bulk hair dye color or to not perform a dispensing operation at a time when the customer container is transported to each of the plurality of dispensing mechanisms along the fill line.