Abstract: An improvement of a push cart handle structure is provided to carry advertising indicia on a shopping cart structure. The improvement includes a handle structure having an elongated sleeve which is coaxially mounted on and bonded to an elongated metal tube so that the sleeve and metal tube are in a fixed and joined together. The elongated sleeve has an enlarged topside section and the section has an upwardly facing exterior surface and a transparent arcuately shaped cover engageable against the exterior surface. The cover has cover ends which extend angularly in a common direction towards each other from opposite sides of the cover. The elongated sleeve also has sockets which extend into the enlarged topside section and an arcuately shaped member which carries the advertising indicia and which is nestingly engaged against the upwardly facing surface on the elongated sleeve.