Abstract: Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.

Abstract: The present disclosure relates to an interactive computing system configured to provide a network-based application that can provide offline functionality. A user computing device, such as a mobile device, access a network-based application through an interactive computing system. The network-based application can be configured to provide transaction information sufficient to conduct a transaction with a point-of-sale terminal when the network application is not in communication with the interactive computing system.

Abstract: The present disclosure relates to an interactive computing system utilizing a multi-layer authentication system having a primary authentication layer and a supplemental authentication layer. The interactive computing system can be a website, web application, a mobile application or other network-based system that provides content or services to a user. Illustratively, an interactive computing system could be a marketplace for purchasing products, a content service for accessing to streaming video content, a system for accessing network-based services of a retail location, such as food service provider, or other type of interactive service.

Abstract: The present disclosure relates to an interactive computing system configured to provide a network-based application that can provide offline functionality. A user computing device, such as a mobile device, access a network-based application through an interactive computing system. The network-based application can be configured to provide transaction information sufficient to conduct a transaction with a point-of-sale terminal when the network application is not in communication with the interactive computing system.

Abstract: Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (“EATS”), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.