Abstract: A system and method for tracking subject behavior and making object recommendations include a data collection module that captures subject behavior and provides behavioral context for the recommendations; a profiling module that extracts characteristics of subjects and objects from the behavior data; and a recommendation module, which uses the profiles and the behavior context to generate personalized content and which includes a behavioral recommendation module, correlating profiles or uses other unconstrained methods for matching objects to subjects; a business rule module filtering and modifying recommendations by applying application-specific business logic to defined attributes of the objects; and a promotion module modifying the scores from the recommendation module to bias the recommendations towards certain objects based on additional business goals.

Abstract: A system and method is disclosed for generating targeted e-mails based on individual subject behavior and interests, as determined by an application's website browsing behavior, online and offline purchases, ratings, and other implicit and explicit indications of subject preferences and interests. The subject's behavior data is collected directly from the subject's client browser or from the application's own information and used to generate profiles of the subjects that will be sent e-mails and the objects that will be recommended. Targeted content is generated by matching subject and object profiles in combination with any subject segmentation filters that the application provides. The e-mail targeting is optimized by measuring subject response to targeted e-mails and adjusting recommendation strategies used to generate subsequent recommendations.

Abstract: A system and method is disclosed for generating targeted e-mails based on individual subject behavior and interests, as determined by an application's website browsing behavior, online and offline purchases, ratings, and other implicit and explicit indications of subject preferences and interests. The subject's behavior data is collected directly from the subject's client browser or from the application's own information and used to generate profiles of the subjects that will be sent e-mails and the objects that will be recommended. Targeted content is generated by matching subject and object profiles in combination with any subject segmentation filters that the application provides. The e-mail targeting is optimized by measuring subject response to targeted e-mails and adjusting recommendation strategies used to generate subsequent recommendations.

Abstract: A system and method is disclosed for tracking subject behavior and making object recommendations to drive the subject to a desired outcome. The system consists of several components: a data collection module that captures subject behavior and provides behavioral context for the recommendations; a profiling module that extracts characteristics of subjects and objects from the behavior data; and a recommendation module, which uses the profiles and the behavior context to generate personalized content, including product recommendations, content recommendations, and advertisements.