Patents by Inventor Christopher J. Gansen

Christopher J. Gansen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20120173327
    Abstract: A method and system for managing targeted placement of content on an intranet. An ad server within the intranet collects statistics summarizing anonymized intranet user attributes and securely provides the statistics to a marketplace computer outside the intranet. The marketplace computer receives an ad, parameter values, and a bid from a publisher outside the intranet. The bid is based on the statistics. The ad server receives the ad, parameter values and bid and determines the ad is acceptable for placement on an intranet page. The ad server identifies intranet users to view the ad by matching the parameter values to user attributes retrieved from intranet data repositories that are not accessible to the publisher. The ad is placed on the intranet page displayed to the identified users. Clicks and/or impressions data associated with the ad are recorded and presented to the publisher.
    Type: Application
    Filed: January 3, 2011
    Publication date: July 5, 2012
    Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Blaine H. Dolph, Christopher J. Gansen