Abstract: The present invention includes a social networking system wherein the users may be broadly categorized as payor users or payee users. Payor users are generally individuals or students, while payee users generally businesses or charities. Each user in the social networking system of the present invention is associated with financial data. The financial data is thereafter used to facilitate commercial transactions and transfer donations within the social networking system between users, generally from a payee user to a payor user. The payor user is not required to enter financial data or log in to an additional system to facilitate the transaction. The transaction is facilitated entirely within the constructs of the social networking system. Pursuant to this, payee users may add products and services to their associated profiles to vend their products and services from within the social networking system.