Abstract: A system for generating web analytic reports is provided. The system includes a processor configured to receive an input web page link, execute a unified tag for the input web page link, and generate unified tagged data based on the executed unified tag. The system also includes a server side translation unit configured to translate the unified tagged data to corresponding client tagged data for each of a plurality of clients. The system further includes a plurality of client side analytical units associated with a corresponding client among the plurality of clients and communicatively coupled to the server side translation unit, wherein at least a portion of the client side analytical units are configured to analyze the corresponding client tagged data for each of the plurality of clients and generate a corresponding client side web analytics report for each of the plurality of clients.

Abstract: A system for generating web analytic reports is provided. The system includes a processor configured to receive an input web page link, execute a unified tag for the input web page link, and generate unified tagged data based on the executed unified tag. The system also includes a server side translation unit configured to translate the unified tagged data to corresponding client tagged data for each of a plurality of clients. The system further includes a plurality of client side analytical units associated with a corresponding client among the plurality of clients and communicatively coupled to the server side translation unit, wherein at least a portion of the client side analytical units are configured to analyze the corresponding client tagged data for each of the plurality of clients and generate a corresponding client side web analytics report for each of the plurality of clients.

Abstract: Visits to a website or the like by mobile devices may be logged and counted based upon a subscriber ID or a session ID. If content is accessed via a carrier site, and a subscriber ID is available for the mobile device, the subscriber ID is used to record and count the visit. If the subscriber ID is not available, the session ID is used to record and count the visit. The session ID is attributed to a session that is initiated when content is accessed by the mobile device from the site. The session continues until the mobile device leaves the site. A cookie may also be set with the mobile device, if possible, and used in lieu of the subscriber and session IDs. More accurate measurements of site visits and visitors via mobile devices are afforded.