Abstract: Techniques are provided herein for enabling structured data assets for use in a virtual reality environment. These techniques may be embodied as a method, apparatus and instructions in a computer-readable storage media to perform the method. A computing apparatus having connectivity to a network receives a structured data asset that includes data portions identifying characteristics of the structured data asset. The structured data asset is converted to a uniform representation configured to be displayed in a virtual reality environment. The uniform representation of the structure data asset is continually processed and the uniform representation of the structured data asset is displayed in the virtual reality environment.