Abstract: A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

Abstract: A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

Abstract: A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

Abstract: An apparatus and method for execution in a digital-media content playback device is provided, in which a digital-media content stream is received that includes a plurality of digital-media content provided by at least one digital-media content service. For a playback of each of the plurality of digital-media content via the digital-media content playback device, a playback duration is determined, and a churn rate based on the playback duration relative to the airplay parameter of the corresponding digital-media content to indicate a digital-media content switch by a user. The churn rate of a digital media content-of-interest is produced based on churn rates of a plurality of digital-media content to produce a retention rate relating the digital media content-of-interest. Digital-media content information is transmitted by the digital-media content playback device including the playback duration, the churn rate, and the retention rate relating to the digital media content-of-interest.