Abstract: A computing device is executing an application. The computing device is also in data communication with an external gamification platform, has one or more processors, and has a memory. The memory bears instructions that, when executed, cause the one or more processors to: request a gamified offer from the external gamified offer platform; present the gamified offer to the user; and reward the user based on an outcome of the gamified offer.

Abstract: A gamification platform is in data communication with a computing device executing an application. The gamification platform includes one or more processors, a first data store having gamified offer schema, a second data store having gamified offer status data, and a memory. The memory bears instructions that cause the one or more processors to: instantiate, in response to a request from the application, a gamified offer; update the gamified offer status data based on the instantiation; and serve the gamified offer to a computing device.