Abstract: A device identifier is associated with a client device that is used to interact with multiple remote content data sources over one or more computer networks. Interaction data is received from a client device based on executable code that is embedded in content requested by the client device. The interaction data describes interactions between the client device and the remote content data sources. The interaction data is aggregated based on the device identifier being associated with different interaction data. The aggregated interaction data is analyzed to produce analyzed data describing the interactions between the client device and the remote content data sources.

Abstract: A business management platform (BMP) for dynamically adjusting advertisement bid prices. The BMP receives an advertisement campaign from a marketer, the advertisement campaign being associated with a plurality of advertisements, and including targeting information for those advertisements, and receives segment membership data from a marketing management platform, segment membership data including a mapping of a user to a corresponding segment. The BMP associates the user with an advertisement, of the plurality of advertisements, using the segment membership data and the targeting information. The BMP determines one or more bid factors using the segment membership data, and determines a bid price for displaying the advertisement to the user using the one or more bid factors. The BMP updates the advertisement campaign with the determined bid price.

Abstract: A unique device identifier is associated with a user device used by a user to interact with a plurality of third party platforms. The device identifier is mapped to a plurality of third party identifiers, a third party identifier used by a third party platform to identify the user device. Interaction data is received from the plurality of third party platforms, the interaction data describing interactions between the user device and the plurality of third party platforms and identifying the user device using the plurality of third party identifiers. The interaction data is aggregated using the mapping of the device identifier to the plurality of third party identifiers. The aggregated interaction data is analyzed to produce analyzed data describing the interactions between the user device and the third party platforms. The analyzed data is provided to a marketing automation system.

Abstract: A unique device identifier is associated with a user device used by a user to interact with a plurality of third party platforms. The device identifier is mapped to a plurality of third party identifiers, a third party identifier used by a third party platform to identify the user device. Interaction data is received from the plurality of third party platforms, the interaction data describing interactions between the user device and the plurality of third party platforms and identifying the user device using the plurality of third party identifiers. The interaction data is aggregated using the mapping of the device identifier to the plurality of third party identifiers. The aggregated interaction data is analyzed to produce analyzed data describing the interactions between the user device and the third party platforms. The analyzed data is provided to a marketing automation system.

Abstract: A unique device identifier is associated with a user device used by a user to interact with a plurality of third party platforms. The device identifier is mapped to a plurality of third party identifiers, a third party identifier used by a third party platform to identify the user device. Interaction data is received from the plurality of third party platforms, the interaction data describing interactions between the user device and the plurality of third party platforms and identifying the user device using the plurality of third party identifiers. The interaction data is aggregated using the mapping of the device identifier to the plurality of third party identifiers. The aggregated interaction data is analyzed to produce analyzed data describing the interactions between the user device and the third party platforms. The analyzed data is provided to a marketing automation system.