Abstract: An online cash back rewards system and a product consisting of a rewards card. Under the system presented herein, consumers are provided with a rewards card in advance of earning the rewards through online purchases. The rewards card may contain a fixed dollar value, expiration date, pre-printed web address and unique promotional code/integer identification number. The rewards card, once activated via the web address, is transformed into a digital token which is then passed to participating merchant websites when the consumer clicks through from the incentive site to create an online shopping transaction. The token is then reported back to the host server via electronic transaction reports from each of the online merchants. On the host server, the digital token is used to identify and credit transactions to the consumer's specific rewards account, debiting from the total variable pre-credited value.