Abstract: In accordance with one embodiment of the invention, a computerized survey polling system wrapper for use on the internet or other network is described. Survey polling system and method allows an administrator to set up a survey and manipulate and segment responders based on simple answers to certain questions. The survey polling system utilizes heuristics to automatically categorize responders based upon their responses. For example, responders may get three points for answering question one with “A”, two points for “B”, ten points for “C”. For question two, responders may get zero points for “A”, one point for “B”, and five points for “C”. Thereafter, the survey polling system will place the responders in categories based on the final point totals. In this manner, an administrator may create a survey and send the survey to a subscriber list or base with the intent of getting the population into relevant groupings.