Patents by Inventor Christopher Michael STRONG

Christopher Michael STRONG has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for parametric survival analysis based multi-touch attribution in advertising
    Patent number: 11010788
    Abstract: Within the field of advertising, multi-touch attribution (MTA) is the process of assigning credit at a unique identifier level to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven attribution solution and optimization process for improving marketing return on investment by enabling greater speed and agility in responding to continually changing media performance. Specifically, this invention details a survival analysis based approach to attribution using parametric accelerated failure time (AFT) modeling which accommodates both the right-censored discrete time events and is well suited for media data.
    Type: Grant
    Filed: October 26, 2018
    Date of Patent: May 18, 2021
    Assignee: STARCOM MEDIAVEST GROUP, INC.
    Inventors: Jonathan Frank Haynes, Paul Evan Charpentier, Kevin George Francart, Christopher Michael Strong, Philippe Vincent Geyskens
  • Method and system to account for timing and quantity purchased in attribution models in advertising
    Patent number: 10984439
    Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.
    Type: Grant
    Filed: August 23, 2017
    Date of Patent: April 20, 2021
    Assignee: STARCOM MEDIAVEST GROUP
    Inventors: Christopher Michael Strong, Sophia Dorothy Sullivan
  • Method and system to account for price variation in attribution models in advertising
    Patent number: 10497018
    Abstract: Within the field of advertising, attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven solution that enables attribution to take into account the effect of price variation, using a number of approaches. Specifically, accounting for price variation enables a more accurate assessment of the impact of paid media.
    Type: Grant
    Filed: January 9, 2017
    Date of Patent: December 3, 2019
    Assignee: STARCOM MEDIAVEST GROUP
    Inventors: Sophia Dorothy Sullivan, Christopher Michael Strong
  • Method and System to Account for Timing and Quantity Purchased in Attribution Models in Advertising
    Publication number: 20190066149
    Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.
    Type: Application
    Filed: August 23, 2017
    Publication date: February 28, 2019
    Applicant: STARCOM MEDIAVEST GROUP
    Inventors: Christopher Michael STRONG, Sophia Dorothy SULLIVAN