Abstract: The present invention uses a remotely accessible game, such as an internet game, to encourage consumers to purchase a product. Consumers who purchase a product receive access information which the consumer may then use to access and participate in the remotely accessible game. The pleasure of participating in the game is in and of itself an incentive to consumers to purchase products. The remotely accessible game may comprise a plurality of levels of varying degrees of difficulty so that participating consumers may continue to be challenged as they gain mastery of the game. Consumers who access the remotely accessible game may become eligible for prizes. Further, the interactive nature of the remotely accessible game allows for the collection of valuable demographic and marketing information from consumers who participate in the game.