Abstract: A dual-use product package includes a non-food product and a non-rigid base defining a cavity holding the non-food product at a point of purchase display. The base is adapted for use apart from the non-food product once the non-food product is removed from the cavity. A cover is configured to close the cavity, and at least a portion of the cover is transparent. A carrying handle is secured to one of the cover and the base. Methods of reusing the dual use container include packing a non-food item in the cavity, presenting the dual-use container in combination with the non-food item packed therein at a point of purchase, and configuring the dual use container to be reusable as at least one of a backpack, a purse, and a briefcase.