Abstract: A toy is used for play between two players who grasp and tug at the toy in an attempt to wrest the toy from the other player's grasp. The toy has a solid body with two identical lobes arranged on a long axis of the body on opposed sides of the body. The lobes each have a truncated ovate shape with a base, and the bases of the lobes proximate to each other. The lobes are rotationally offset with respect to each other about the long axis.

Abstract: Methods, systems, means and machine-readable media embodying program instructions for creating codes, creating content with the codes, and tracking use of the codes are described. Certain methods may generate a code that includes a number of characters, determine different sections in selected content at which to insert different characters of the code such that none of the characters will be inserted in the same section, and generate new content that includes each of the characters inserted at its respective section in the selected content.