Abstract: An upholstery pleat layout device having a pounce template with a plurality of parallel rows of apertures and a pounce applicator assembly. The pounce template preferably further includes indexing indicia positioned in indexed relation to the rows of apertures to enable the template to be moved between a plurality of index positions for the formation of pleat layout patterns by a combination of pounce markings. The applicator assembly includes a felt applicator, a piece of chalk and a chalk holder supporting the chalk in a position for rubbing of the felt applicator across the surface of the chalk to transfer chalk pounce to the applicator for subsequent transfer of pounce from the applicator through the pounce template.