Abstract: Technology is disclosed to identify suitable installation sites for alternative fuel stations. The technology can use data sets pertaining to a particular geographic area, consumers of traditional or alternative fuel, fuel pricing history, brand information, area draw factors, and other data to generate various models. For example, the models can include any of an area capacity model that indicates the total number of stations that could be sustained by an area; a hotspot model that indicates estimated demand for alternative fuel within an area; or a trade area model that indicates locations within an area that are quickly accessible by a sufficiently high number of alternative fuel consumers. These models can be used in combination to identify and analyze potential sites suitable for alternative fuel stations.