Abstract: A computer-implemented method and computing device for temporally displaying advertising content on a webpage are disclosed. The webpage on which the advertising content is displayed may have a plurality of graphical, textual and audio/visual components. The advertising content is displayed around a first area of the webpage, for example, around a video player, such that it hides the original content of the webpage around the first area (e.g. hides the original content of the webpage around the video player). The transparency of the advertising content is increased over a defined time interval so that over the time interval, the underlying original content of the webpage around the first area (e.g. around the video player) becomes increasingly visible. At the end of the time interval, the advertising content disappears entirely. No user input is required to trigger the fade out of the advertising content. The fade out occurs automatically.

Abstract: A computer-implemented method and computing device for temporally displaying advertising content on a webpage are disclosed. The webpage on which the advertising content is displayed may have a plurality of graphical, textual and audio/visual components. The advertising content is displayed around a first area of the webpage, for example, around a video player, such that it hides the original content of the webpage around the first area (e.g. hides the original content of the webpage around the video player). The transparency of the advertising content is increased over a defined time interval so that over the time interval, the underlying original content of the webpage around the first area (e.g. around the video player) becomes increasingly visible. At the end of the time interval, the advertising content disappears entirely. No user input is required to trigger the fade out of the advertising content. The fade out occurs automatically.