Patents by Inventor Christopher R. Halverson

Christopher R. Halverson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Digital ad insertion for video-on-demand
    Patent number: 9191709
    Abstract: A video-on-demand (VOD) service provider is configured to select advertising to provide with video-on-demand content, the advertising selected at least in part according to at least one of content metadata, ad schedules, or subscriber profile information, and to signal when the advertising is unavailable. The VOD service provider is configured to identify ad break points for the video-on-demand content to generate a playlist identifying the video-on-demand content and when the video-on-demand content is to be provided, and identifying content corresponding to selected advertising and when the content corresponding to the selected advertising is to be provided.
    Type: Grant
    Filed: March 9, 2005
    Date of Patent: November 17, 2015
    Assignee: ARRIS Enterprises, Inc.
    Inventors: Jay B. Schiller, Christopher R. Halverson, Andrew J. B. Poole, Joseph R. Matarese
  • Digital Ad Insertion for Video-On-Demand
    Publication number: 20120030704
    Abstract: A method including identifying one or more ad break points within digital video and/or audio content, selecting ad content to provide with the video and/or audio content, and generating a playlist referencing the ad content at the one or more ad break points.
    Type: Application
    Filed: March 9, 2005
    Publication date: February 2, 2012
    Inventors: Jay B. Schiller, Christopher R. Halverson, Andrew J.B. Poole, Joseph R. Matarese