Abstract: A method is provided for simulating customer reaction to stimulus based on historical observable customer outcomes. Embodiments of the invention describe a series of steps that when taken together accomplish a predictive outcome of customer simulation from a plurality of source inputs without prior assumptions of relationship between inputs and simulated outcomes. The invention comprises a series of steps that effect the framing of the simulation model from which customer predicted outcomes are made. The various frames required to create the preferred simulation model include: customer database development, stimulus archetype development, model data development, model building, simulation of future customer reaction and suggested courses of action based on the results of the simulation.

Abstract: A method is provided for simulating customer reaction to stimulus based on historical observable customer outcomes. Embodiments of the invention describe a series of steps that when taken together accomplish a predictive outcome of customer simulation from a plurality of source inputs without prior assumptions of relationship between inputs and simulated outcomes. The invention comprises a series of steps that effect the framing of the simulation model from which customer predicted outcomes are made. The various frames required to create the preferred simulation model include: customer database development, stimulus archetype development, model data development, model building, simulation of future customer reaction and suggested courses of action based on the results of the simulation.