Abstract: A creative development platform includes an input interface that receives input data defining creative properties; a workflow definition store that stores creative generation workflow definitions defining a workflow related to generating a creative; a creative generation server, communicatively coupled to the workflow definitions store, to (i) receive the input data, (ii) retrieve at least one of the creative generation workflow definitions from the workflow definition store based on the input data, and (iii) generate the creative containing one or more media objects based on the input data and using the at least one workflow definition; and a network communications device operable to communicate the creative to target devices.

Abstract: A creative development platform includes an input interface that receives input data defining creative properties; a workflow definition store that stores creative generation workflow definitions defining a workflow related to generating a creative; a creative generation server, communicatively coupled to the workflow definitions store, to (i) receive the input data, (ii) retrieve at least one of the creative generation workflow definitions from the workflow definition store based on the input data, and (iii) generate the creative containing one or more media objects based on the input data and using the at least one workflow definition; and a network communications device operable to communicate the creative to target devices.