Abstract: The present invention provides a system that allows merchants to donate a portion of each sale to every customer participating in the discount program directly to the fundraiser chosen by the customer. Customers are incentivized to use the card at participating merchants because the discounts received from using the card can be significantly greater than the initial cost of the card. The system of the invention can be implemented on a card that can serve the dual purpose of being a discount card as well as a number of other cards utilized by customers. By having more than one function for the card, customers are encouraged to utilize the discount feature more routinely because of the convenience of carrying one card with multiple functions.