Abstract: A system and method of processing a video Instant Message (IM) is provided. The method may comprise receiving a captured video stream from an image capture device and selecting at least one video effect from a plurality of video effects. A modified video stream is then generated (e.g., using a digital filter) that includes the video effect and is then communicated to a viewing location as the video Instant Message. The IM application can be a legacy IM application and generate a graphic user interface via the IM application to allow a user to select the video effect. The captured video stream may be received from a web camera and the modified video stream may be communicated via the Internet to the viewing location. The method may be performed in a device driver that interfaces the image capture device to an Instant Messaging application associated with the device driver.