Abstract: Systems, methods, and non-transitory computer-readable media can be configured to perform determining a request to create a highlight story that addresses one or more goals of an organization, wherein the highlight story is created based at least in part on one or more specified parameters. The highlight story can be generated based at least in part on the one or more parameters and from data describing customers of the organization. The highlight story can be published in a newsfeed associated with the organization, the newsfeed being accessible through a social networking system.