Abstract: A protective automotive guard is set forth for securement to an automotive door panel and the like for protection against impact from adjacent vehicles. The guard includes a matrix of rods securable to the door utilizing various devices, such as magnetic tape, double faced tape, and suction cups. A further embodiment of the device utilizes removable rods for replacement subsequent to their damage. A third embodiment of the device includes an alarm for alerting an adjacent vehicle of impact with the automotive guard.