Abstract: Systems, methods, computer programs, and related equipment for providing an alert notification service are provided. One embodiment is an alert notification service provider comprising: means for interfacing with at least one alert recipient and an alert originator via a web site; means for managing a user profile associated with the at least one alert recipient, the user profile associating contact information for at least one mobile communication device to receive an alert notification from the alert originator with a private universal contact address accessible by the alert originator; and means for delivering the alert notification to the at least one mobile communication device based on the private universal contact address.