Abstract: A weedless artificial fishing lure and method of fishing has a lure body, a floppy mounted hook, and a resiliently flexible hook holder mounted to the body, the hook holder has structure for normally holding the hook backwards as the lure is pulled through water and for releasing the hook to a typical trailing position upon engagement by a fish. The method has the steps of pulling the lure through water, holding a floppy mounted hook backwards, and instantly releasing the hook to a typical trailing position upon engagement with a fish. A novel lure accessory is fastenable into the leading line connection aperture of the lure.