Abstract: A method and system for enabling an automatic determination and allocation of product support resources. The automated process allocates support resources based on a combination of product and market requirements and historical data on resources used by similar products in similar markets. Projects requiring a support infrastructure are algorithmically classified by a combination of product complexity metrics and target market maturity metrics. Then, support infrastructure requirements are calculated based on the combined classification along with historical usage records for similarly classified products. The classification and allocation process is automated so that a product (or multiple products competing for available resources) can self-provision/request its resource requirement as a part of the product development and go-to-market process.