Patents by Inventor Clay Conrad

Clay Conrad has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Push advertising model using multiple digital streams
    Patent number: 7788687
    Abstract: A method and mechanism for selecting and conveying ads in an interactive television system. An ad stream is conveyed concurrently with a broadcast programming stream in an interactive television system. The ad stream includes multiple streams of ads wherein each stream of ads includes multiple ads. An ad selector mechanism detects programming and ad requests. Requests may be indicated by a viewer, a received cue, or by an interactive application. Based on programming and ad selection data, a viewer profile is created which may be used to select targeted ads for display. In response to a detected request, the ad selector mechanism searches the ad stream for an ad to meet the request. An ad is selected according to a viewer profile or a particular viewer action. The selected ad may be used to meet the request by filling an unused avail or by providing further information to a viewer. A particular ad may appear in more than one of the multiple streams and at different start times.
    Type: Grant
    Filed: October 18, 2000
    Date of Patent: August 31, 2010
    Assignee: OpenTV, Inc.
    Inventors: Clay Conrad, Alain Delpuch, Joel Zdepski, Vincent Dureau, Steven Szymanski