Abstract: The present specification provides a novel network traffic monitoring and optimization engine. In one example system, a target platform and a plurality of content platforms are available for access by a plurality of client devices. The plurality of content platforms can carry primary content for direct consumption and secondary content for suggesting diversion to the target platform. Each content platform may generate unique primary content but be configured to carry similar secondary content for the suggested diversion. The optimization engine is configured to reduce wasted network bandwidth and other computing resources by biasing the secondary content towards the content platforms that more commonly result in generation of secondary content that actually causes diversion to the target platform.