Abstract: A method, computer program product, and point of sale system provide access to discounts and other benefits during shopping. The method includes receiving an input of a user identifier (ID) or a Women, Infants and Children (WIC) ID and identifying that the associated user is a recipient of specific benefits. The method also includes displaying a graphical interface that provides a subsidized list and an out-of-pocket list to visually communicate benefits available under a subsidy program to the user. The method further includes displaying an option to claim or refuse a benefit with respect to each individual product in the subsidized list. In response to receiving a user input to refuse to claim the benefit for a selected individual product, the method provides for moving the selected individual product from the subsidized list to the out-of-pocket list and displaying the selected individual product within the out-of-pocket list.