Abstract: A system is disclosed having a graphical interface for interactively interviewing and educating a customer regarding their credit needs and the available products. The system also inquires, for example, about the customer's opinion regarding the future of interest rates or the importance to the customer of steady monthly payments. Using the information gained and unique selection processes, the system determines which of the available credit products will result in the lowest average monthly payment or lowest average interest rate over the expected holding period of the product. The selection is based on updated interest rate and product information. Once the customer selects a recommended product, the system generates an electronic credit application, requiring only information germane to that customer's transaction. The system also automatically completes as much information as possible on the application.