Abstract: Embodiments of a system and method for network operation and information processing, including user engagement and profiling features are described. A method includes transmitting a request for authorization to use a public-access network from a computer, including, with the request, identifier information regarding the user. Data including additional information, such as a terms and conditions page, a splash page, relevant information based on user-specific information such as user location, and other like information is then transmitted over the network. The data to be transmitted is determined by processing software as a function of the identifier information regarding the user. A network connection is then opened up for the user of the computer.

Abstract: According to some embodiments of the present invention, a system (100), apparatus and method of network operation and information processing, including data acquisition, data processing, data provision, and/or data interoperability features is presented. In some exemplary embodiments, the method includes registering users logging-on to a computer network (170) and gathering user-related information from users (121). In one or more embodiments, user-profile and location-centric information for each user may be gathered and/or processed in connection with processing targeting and content information.