Abstract: An illuminated fishing rod comprising a handle and an elongated pole, both having a hollow internal cavity is disclosed. The handle's internal cavity optionally stores lures, other fishing equipment, or components such as an audio output. The internal cavity of the elongated pole houses an electroluminescent wire along its length that illuminates the pole. The electroluminescent wire is connected to an optionally rechargeable power source that is mounted in the cavity of the handle. In one embodiment, the power source includes one or more battery cells. The pole and handle form a single piece or, alternatively, the pole is detachable from the handle such that substitute poles having different colors are provided. The pole optionally includes different modes of illumination and the rod optionally produces an indicating signal that a fish is biting.