Abstract: A method and system to add functionality to digital video recorders (DVRs). In its various embodiments the present system has multiple functions: Increase response to TV commercials and product placements; selection of the power-on station thus benefiting a network or networks and/or a major marketer, Utilizing the infrastructure of the DVR and DVR hand-held remote to facilitate user response to commercials and product placements on DVD's other non-broadcast electronically transferred content, including but not limited to downloaded shows and movies, print ads, catalogs and other indicators of available products, enhancing interaction with vendor/advertisers. The present invention works with digital video recorders and other devices that process and pass real-time television broadcasts, delayed replays of broadcasts, recorded broadcasts, non-broadcast electronically transferred content and DVD's to television monitors.