Abstract: An apparatus comprises a virtual-reality user interface, a memory containing virtual-reality presentation information for a plurality of items available for retail sale as well as information including a plurality of partiality vectors for a particular customer, and a control circuit that operably couples to both the virtual-reality user interface and the memory. The control circuit selects a particular one of the plurality of items to present to the customer via the virtual-reality user interface as a function, at least in part, of the partiality vectors. The virtual-reality user interface can include, for example, an audio-content user interface and/or an active haptic-content user interface along with a visual interface. By one approach the control circuit presents particular ones of the plurality of items in an order of presentation that begins with a product that best accords with the customer's partiality vectors.