Abstract: The use of location-based mobile promotion campaigns may enable a merchant to target the campaigns to customers who are located within specific geographical regions. A mobile campaign vehicle implementing a mobile promotion campaign may be determined to be at or within a predetermined distance of a campaign stop location for the mobile promotion campaign. The mobile promotion campaign for providing a promotional product or a promotional service. The location information reported by multiple user devices of subscribers may be analyzed to select a set of subscribers that are within a predetermined geofenced zone that encompasses the campaign stop location of the mobile campaign vehicle. Accordingly, information on the mobile promotion campaign may be sent along with the campaign stop location of the mobile campaign vehicle to at least one user device of one or more subscribers of the set of subscribers that are within the predetermined geofenced zone.