Abstract: A system for pointing to a web page including a screen for viewing pre-recorded scenes, a number of items shown in each scene, a mobile camera device, a processor, a connection to internet and access to computing devices including a machine learning cloud and at least one database including a plurality of scene identifiers each associated with item data, including steps of a user capturing at least one image of the screen, processing the at least one image to obtain at least one prepared image, sending said at least one prepared image to the machine learning cloud, executing a comparison algorithm to compare said at least one prepared image, the machine learning cloud identifying said scene with a degree of certainty, inserting the respective scene identifier, sending at least a portion of said item data to said user, with a link to said web page for each item.