Abstract: A dual image label web carrying a plurality of labels to be applied to single items of produce is provided and a method of making the same. A transparent label film strip made of either polyester or low density polyethylene has a transparent pressure sensitive adhesive applied to its lower surface. A release liner is carried by the pressure sensitive adhesive. The film strip is heated to between 110° F. and 135° F. and then three ink layers are applied to the upper surface of the plastic film strip. The first ink layer is a water based ink and includes a plurality of reverse printed images. The reverse images may be authentication images or promotional images. A second, opaque layer is applied over the layer of reverse images. The opaque covering is formed with a solvent based ink having a coat weight sufficiently large to prevent images on either side of the opaque coating from being visible through the coating.