Abstract: A user device includes a local service module application and an advertising application. The user device receives, at the advertising application, advertisement data from an application-specific server associated with the advertising application. The advertisement data includes advertisement content data configured to render an advertisement. The user device is further configured to send the advertisement data from the advertising application to the local service module application. The user device is further configured to receive, at the local service module application, an advertisement request from an advertisement requesting application installed on the user device. The user device is further configured to send, from the local service module application, the advertisement data to the advertisement requesting application in response to the advertisement request.

Abstract: A method includes receiving a first request from a user device. The first request includes a partial search query sent from the user device while a user is typing a search query. The method includes generating one or more suggested search queries based on the partial search query and selecting a query advertisement record based on the partial search query. The query advertisement record includes an advertised search query and a bid price associated with the advertised search query. The method further includes sending a first response to the user device that includes the advertised search query and the one or more suggested search queries. The method further includes receiving a second request that includes the advertised search query, generating search results based on the advertised search query included in the second request, and sending the search results to the user device.