Abstract: A method to simultaneously transcode audio and video content for optimized streaming over one or more mobile telecommunications networks, wherein a streaming server receives multimedia content, transcodes the received multimedia content, and forwards the transcoded multimedia content to a telecommunications hub, wherein the telecommunication hub streams the forwarded multimedia content along with a media player to a mobile device over a mobile telecommunications network. The media player (that is transferred onto the mobile device) is used to render the streamed multimedia content in said at least one mobile device (e.g., a Java-enabled telephone). In one example, the transcoded data is encrypted prior to being streamed to the mobile device, and the transferred media player is used to decrypt and render multimedia data on a mobile device. Based on the disclosed method, broadcast content can be received by any multimedia enabled mobile telephone (e.g.