Abstract: The disclosure is directed to massaging balm formulations contain a pain or itch relieving active. In certain embodiments, the formulations contain: from about 1% to about 16% (w/w) of menthol; from about 3% to about 11% (w/w) of camphor, from about 62% to about 95.5% (w/w) of a plurality of waxes; from about 0. 1% to about 10% (w/w) of a plasticizer; and from about 0% to 2% (w/w) of essential oils. In other embodiments, the formulations contain: from about 14% to about 18% (w/w) of menthol; from about 8% to about 14% (w/w) of camphor; one or more moisturizer; one or more skin conditioning agents; one or more fragrance; and from about 0.75% to about 2% (w/w) of a plasticizer. These massaging balm formulations may be placed on an applicator. The disclosure also includes using the applicator and/or massaging balm formulation to treat pain and/or relieve itch. When the applicator is used, pain is treated through the massaging action of the applicator and analgesic action of camphor and menthol.