Abstract: A device may configured to receive a request to provide optimized investment information. The optimized investment information may indicate optimized investments for types of marketing. The device may receive constraint information indicating bounds for the optimized investments. The device may receive sales goal information indicating a sales goal to be achieved by the optimized investments. The device may determine the sales goal is not achievable based on the bounds. The device may broaden the bounds for the optimized investments based on the sales goal not being achievable such that the optimized investments may deviate from the bounds. The device may determine the optimized investments based on a deviation of the optimized investments from the bounds and a total investment cost of the optimized investments to achieve the sales goal. The device may provide the optimized investment information, indicating the optimized investments, to another device based on the request.

Abstract: A marketing analytics system may include a mixed marketing channel modeling module to determine a mixed marketing channel model for a macro level, and an attribution analysis module to determine values for variables associated with behaviors of individuals for a microsegment associated with the macro level. A marketing analytics engine may identify individuals with similar behaviors, needs and preferences, and facilitate targeted product or service offerings to the microsegment.