Abstract: A college admission messaging system and method are provided. Students and counselors can enter information and receive custom messages related to a particular student's college application process. Students can receive incentives as they complete critical steps in the application process. Students can invite a school counselor (e.g., one or more mentors) to monitor their application progress. School counselors can have access to a computer user interface (e.g., dashboard) to track student participation and progress in the college admission process. Counselors can have the ability to customize the dashboard and messages sent to the students. The counselors can utilize the dashboard to assist students in completing their college admissions tasks. Colleges can used the messaging system to assist newly enrolled students succeed by providing orientation information and performance based updates.