Abstract: A magnifying device for reading price tags on a store shelf. The magnifying device includes a device for magnifying price tags which is mounted on a store shelf between opposing edges of a price tag holding bracket. The device has a clip adapted for holding the device to the price tag holding bracket. A base for mounting a magnifying member to the clip. The base has a first end and a second end. A cavity is located in the base and extends through the base. A securing means hingedly secures the clip to the second end of the base. The securing means has a first portion and a second portion. The first portion is fixedly secured to an end of the clip. The second portion is fixedly secured to the second end of the base. A magnifying member for magnifying objects is mounted within the cavity.