Abstract: A body lotion applicator with an extended applicator head for reaching the back and other portions of the body that are difficult to reach. An elongate arm serves as a handle and conduit for conducting body lotions from a conventional bottle to the applicator head. The applicator head includes a face plate and porous sponge affixed thereto by a retaining ring. The sponge preferably consists of an outer layer of a small cell, open-cell foam and an inner body of a large cell, open-cell foam. The sponge is detachable from the head and is replaceable with a coarse-celled exfoliative sponge or similar sponge assembly.